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Nescafé Makes The Morning Commute A Little Less Lonely With Pop-Up Coffee Mugs [THE BRIEF] | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
Katie Richards

Nescafé wants to bring people together to drink their morning cup of coffee. The company inserted paper pop-up mugs into its advertisements that ran in newspapers in France, according to Adweek. The surprisingly sturdy paper cups are meant to make reading the paper, typically a solitary activity, a little less lonely.

http://www.businessinsider.com/nescaf-makes-pop-up-coffee-mugs-the-brief-2014-7


 

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